Action Pals
The Action Pals brand targets children between the ages of 10-16. Action has produced about 4,5 million copies of Action Pals booklets in local languages and distributed them to over 6 500 schools and organisations working with children across the country. Action Pals interventions include print, radio and television materials as follows:
- Action Pals: Tomorrow is Ours 1, dealing with HIV and AIDS, solving problems without violence and human rights: 750 000 booklets distributed.
- Action Pals: Tomorrow is Ours 2, dealing with HIV and AIDS, drugs, how to look after the environment, children´s rights and discrimination: 750 000 booklets distributed.
- Action Pals: Tomorrow is Ours 3, dealing with growing up and what it means to children, teenage sex and sexuality, disability, children´s rights, racism and xenophobia: 500 000 booklets distributed.
Radio
- Action Pals 1: 26 radio drama series for Tomorrow is Ours, dealing with bullying, solving problems without violence, disability, HIV and AIDS support and treatment, accidents and child safety and children´s rights.
- Action Pals 3: Radio Public Service Announcements (PSAs) for Tomorrow is Ours, produced in English, Shona and Ndebele. The PSAs address issues of teenage sex and sexuality, children´s rights, racism and xenophobia. The PSAs are part of Action´s marketing plan and are a tool that the organisation is using to get young people to think about serious issues that affect them in a way that is exciting and that makes education fun.
Television
Action Pals: Chipo´s Promise television drama, dealing with HIV and AIDS and orphaned children, discrimination and stigma. The drama was produced as part of a nine-country regional television drama series entitled Untold Stories in a time of HIV and AIDS television supported by Soul City Institute of Health and Communication.
