Action has a unique team of researchers trained and experienced in qualitative target audience formative research that conducts research which feeds into the development of edutainment materials. In addition, the team is capable of offering the necessary training and consultancy services in:

• The preparation of formative research designs
• Data collection through in-depth, individual and focus group discussions
• Thematic data analysis including the use of Atlas Ti software
• The production of formative research reports
• Conducting formative research for children
• Offering training service to other organizations